Many companies are finding ways to give back to their communities. While doing so, many have discovered that their business has grown in the eyes of their community as a result. They often had no intention of doing it for gain in return, but have seen that being a blessing to others does have reciprocal benefits. Maybe it is time for your business to get involved in some way to give back to your community.
Build a Solid Reputation
Successful businesses often see large profits. When a community does not benefit from their amassed riches, communities often think little of that business. The opposite happens when a business chooses to give back without any hope of gain. Many communities often need and deeply appreciate charitable acts.
Giving back in some way will be noticed. People will respect a company that not only pays attention to its bottom line but reaches out to help people or local organizations. If the company should ever need a public defense, people will more readily help a company that has benefited those within their community. This can be especially helpful when moving to a new area.
Spread the Word
When your company gives to the community, word will get out about what you are doing. It can lead to local publicity for your business and expand your network as well. Giving to non-profit organizations and charities can especially benefit your company, since they also benefit by publicizing your gift and putting your company’s name in print, on websites, and social media.
Some companies have found that there were children in their community who had serious health problems – such as cancer, and the family could not pay the bills. They decided to help them by contributing to their medical bills. Purchasing medical equipment is also a real help for children, seniors, and others.
Volunteer Your Services
Sometimes it is just as important to volunteer services and involve your employees. They will appreciate more deeply working for a company that shows it cares for others in need. This can also help to develop a more caring attitude for others around the workplace – depending on who your business helps.
Help Your Employees to Help Their Community
Employees often do not feel that they have time to volunteer. Some companies give their employees time off to volunteer at some program that your company is involved with. Some employees may prefer their own place of service to volunteer, such as teaching a class at a school of underprivileged children.
Your business could also sponsor drives to collect money for specific needs in your community. This could include things like buying school supplies and books for needy students, buying baby supplies (diapers, baby food, clothes, etc.) for needy families, Christmas gifts, and more. You can increase the amount your employees contribute to these causes by offering to match their giving with your company’s funds.
Keeping your company involved in some charitable program throughout the year will help keep your business in the public’s eye. You will want to align your company with causes that have similar objectives and stay away from questionable ones.