Success for your business depends on getting your products and business in front of as many people in your targeted market as possible. Sometimes, especially if your business is new, you need to get your message out to as many people as possible. Fortunately, there are many ways to do this, and using more than one method is important to reach a wider audience. In addition to the current ways you promote your business, be sure to add the following methods to your marketing mix.
1. Get a website if you do not already have one.
Having one is crucial these days and it needs to have clear contact information, the products or services you offer, and ordering from your website needs to be as easy as possible. You will also need to have a way to collect emails.
2. Develop a blog.
A blog on your business website will bring a constant supply of traffic to it. It will need to be keyword-based and you should have a mix of articles, pictures, information about products, and some friendly company information. Make it helpful and interesting.
3. List your business and contact information on key locations
People should be able to easily find this information. Use Google My Business and Bing Places for Business – both are free. Be sure to also put a page on major social media sites such as LinkedIn, Facebook, Twitter, and more.
4. Put your product material and other information in PDFs so that you can collect emails.
Then, use email marketing to notify them of special deals.
5. Promote business with customer reviews.
Having real reviews will add credibility to your business and encourage more people to do business with you. When people make purchases, ask them to post a review for you on your website or places such as Yelp, etc.
6. Pass out business cards.
These need to be professional quality and you need to distribute them to anyone who will take them. Give several cards to those people close to you, as well as customers, and have them help you distribute them.
7. Visit professional group meetings.
You can meet a lot of business people at meetings held by the Chamber of Commerce and similar organizations. Take plenty of business cards with you and take a little time to interact with the people there and get to know them. Join groups (there may be a fee) that have similar interests.
8. Put up an exhibit in a trade show.
These shows are excellent for getting to know business people in the community. Give away products to help people remember your name and business, such as calendars, magnets, flashlights, memo pads, mugs, pens, etc.
9. Use ads, flyers, sales letters, emails, etc. to advertise.
Promote special sales events to draw a crowd. You might even offer special low prices to the first 50 people to make a purchase, and more.
10. Work with similar businesses.
Find businesses that offer products that your customers could use – but not competitors. Promote each other’s businesses using your marketing tools and theirs.
11. Perform community service.
You can conduct a drive to raise money for some needy cause or have employees volunteer for some community service. You can promote your business during the event, and the group will promote it, too.
12. Speak at places where people may be interested in your business.
This may include industry conferences, business organizations, schools, libraries, and more.