Before doing any serious marketing for your business, or before spending any more money on marketing, you need to know what kind of results you are looking for. Using marketing metrics can t... Read more
Ideally suited to small businesses, relationship marketing can be a powerful growth driver for your business. This type of marketing could almost be described as a reactionary trend against... Read more
You may have seen my byline here a few times, but I am sure I have never said much about my background. But as is happens, I run a marketing organization called Impact Analytics (www.impacta... Read more
Do you have that sinking feeling in your stomach when you turn on your computer and go to your website anticipating what others have said about your business while you were sleeping? It’s no... Read more
It really doesn’t matter what type of business you run, at the end of the day the last thing you feel like dealing with is your financial affairs. However, you know you must, as we’ve drille... Read more
The roller coaster ride of working with Amazon as a small business has brought you to the pinnacle for the moment. The online behemoth stated last week that it would invest the enormous amou... Read more
Podcasts today come in every shape and size, with a message for just what you are looking for. Did you ever wonder how those incredibly informative podcasts come your way for free? Of course... Read more
As everyone knows by now, almost innately, is that the first thing you do when you start a business is to create a web presence. You no longer need to spend thousands of dollars, although yo... Read more
The Amazon honeymoon was long and profitable for small retailers for the past decade or so. A supply chain opened up like never seen before, allowing mom and pop to secure, sell, and capital... Read more
In the age of social media we feel compelled to be hip and up to date on the latest and greatest marketing fads. The jargon alone can be tiring. Hit rates, page landings, clicks, views, conv... Read more
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