The holiday season is the best season for many companies across the U.S. It is when people are in a buying mood and will readily buy things for others and themselves. This special season makes it important that any business that wants to get its market share of the profit should be ready for customers. Here are 7 things that you need to do to be ready for it.
1. Review Last Year’s Business
Last year’s records can help you understand what your customers will likely want to buy this year. It will also enable you to know the quantities you need to have on hand as the season starts.
2. Order Supplies
Calculate the supplies you will need for your business to be able to handle the increased business. Remember that suppliers will likely also be rushing to fill their higher level of orders, so be sure to order early. This includes everything from hand soap for the bathrooms, paper towels, napkins, paper for receipts, and much more.
3. Obtain Extra Inventory
Regardless of how well your products sell during normal months, you can expect a larger amount of sales during the holidays. If your busy season is during the summer months, find products for the holidays that will enable you to continue to bring in an income and order accordingly.
4. Get Your Website Ready
Even if you have a brick-and-mortar store, get your website ready to make even more sales. Make sure your prices are competitive and that you add some seasonal decorations to your site. Also, check to be sure you are using the right keywords and that there is a good call-to-action on each page. Ordering product and checking out should be kept as simple as possible. Make sure that your website is ready for viewing on mobile devices since that is how most people will find your website.
5. Decorate Your Store
When people see your store or website, they should see holiday decorations of some kind. This helps to ensure that they are in the holiday mood for buying. It also shows that you share in the sentiment of the season.
6. Hire Seasonal Workers
Being able to handle your customers quickly, whether at a physical store, online, or on a phone, you want to be sure that there is little delay. If customers have to wait too long, they will go to a competitor. Make sure you have enough employees to meet the increased demand.
7. Prepare Your Marketing Campaigns
During the holiday season, potential customers will often search through ads, sale papers, websites, etc., to find the best deals. They will especially be comparing prices on days like Cyber Monday and Black Friday. Have your marketing campaigns outlined in advance, along with designs for your marketing materials. Do not wait for the last minute to do this because you are likely to be kept quite busy during the season dealing with customers. Print shops and post offices may also cause delays in delivery.
Good marketing campaigns, prepared in advance, can increase your sales even more. You also want to have email campaigns where you offer special deals to your most loyal customers. The advantage of an email campaign is that you can be sure that it is delivered nearly instantly and that the person it is sent to will see it. The more ways you use to reach potential customers, the more buyers you will have as a result.
You also want to have upsells for your products. This gives your customers the opportunity to buy related products, which will increase your sales even more.