As the calendar turns to November it brings with it the thought of the holidays soon to be and the tenth rendition of America’s Small Business Saturday, which will be Saturday November 30th this year. It always takes place on the Saturday after Thanksgiving, so the day after Black Friday and two days before Cyber Monday.
If you have a brick and mortar presence you won’t want to miss this event. Small businesses need a plethora of new ways to bring new customers through the door, and one of your best opportunities may fall on Small Business Saturday. The event showcases the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities.
American Express backs the event financially and helps businesses get on board for the event. Much of the information is free, but as you can imagine, AMEX also has products for sale that will benefit you and them. One such is a four-month free trial of Ripl Pro (a total value of $59). You can use this powerful tool to create eye-catching social media content in minutes, including exclusive Shop Small templates.
Then, you can schedule or share it on all of your social media accounts, according to American Express. American Express originally trademarked the holiday back in 2010. But it’s since been picked up by many businesses and organizations throughout the country, including the U.S. Small Business Administration and many of the local chambers of commerce and downtown shopping districts.
The SBA estimates that 108 million consumers supported small businesses last year on Small Business Saturday. So the holiday has certainly gotten people’s attention throughout the country. According to the 2018 Small Business Saturday Consumer Insights Survey, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of an estimated $17.8 billion. The same survey reported that more than 70% of consumers are now aware of the Small Business Saturday initiative. Based on this annual survey over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010.
So how do you get your business involved in Small Business Saturday? There is no registration necessary, and there are kits that you can obtain for free that will show you how to set up several different types of themed events. You can create custom flyers, social media assets, signs, and more with your brand name and American Express branding on the website’s Small Business Saturday hub.
There are also materials on how to host Small Business Saturday events like pop-up markets, food festivals, welcome stations, and more. You can find these resources at the following link Free Small Business Saturday Resources. It makes no difference what methods you use to bring people through the door, they need to be provided with a positive experience. Enjoy yourself and remember the reasons why you went into business in the first place, and your aura will be reflected throughout your store and the rest of the holiday season.